Our Privacy Policy

Last Updated: July 29, 2025

At MyFragranceStore.com, we value your privacy and understand that you care about how your personal information is collected, used, and shared. By continuing to browse and use MyFragranceStore.com after reviewing this policy, you acknowledge and accept the terms described below. If you do not agree, please discontinue using the site.

Our Privacy Policy is similar to those of other reputable U.S.-based e-commerce platforms. We collect only the information necessary to provide you with a smooth, personalized shopping experience—something we determine at our discretion to be essential for that purpose. We share limited information with employees, affiliates, trusted service providers, and select third parties solely to process your orders, fulfill deliveries, improve our website, and send you relevant offers or updates that may interest you.

We do not sell or rent your personally identifiable information (such as your name, address, phone number, or credit card number) to unrelated third parties. Protecting your personal data is in our best interest, and we make reasonable efforts to keep it private and secure.

We may, however, share aggregated or non-personally identifiable information—such as demographic data, IP addresses, or analytics metrics—that cannot be used to identify you personally. Additionally, in the event that our company or assets are sold or merged with another business, customer information may be transferred to the acquiring party, who will be bound by at least the same privacy protections described here.

Like most major e-commerce websites, we use cookies—small data files stored on your device that help us recognize returning visitors, analyze browsing behavior, and tailor the shopping experience. Cookies (or similar technologies) allow us to understand how you interact with our site and can sometimes be used to identify you indirectly, even if you don’t actively provide identifying details.

We and certain service providers may also use pixel tags, web beacons, clear GIFs, or similar tracking tools within our web pages and email campaigns. These tools help us monitor site performance, measure the effectiveness of our marketing, and gather aggregated information about customer engagement and response rates.

At times, we may partner with independent advertising or data analytics companies to display ads that are more relevant to your interests. These companies may place or recognize unique cookies or pixel tags in your browser to help deliver personalized ads based on your online activity across our website and others. They may combine this information with data gathered elsewhere, including across multiple devices, to create a more consistent advertising experience.

Like other reputable online retailers, we may disclose account or personal information when, in our sole discretion, we believe such disclosure is necessary to comply with applicable law, enforce our Terms of Use, or prevent fraud and other illegal activities.

To safeguard your financial information, we rely on leading payment processors and technologies that use Secure Sockets Layer (SSL) encryption. SSL helps protect the transmission of your payment data between your browser and our systems. However, no internet-based transmission or electronic storage method is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security of your information.

You always have the option not to provide personal information, but doing so may prevent you from using certain features of our site. We may update this Privacy Policy at any time, and such updates will take effect once posted here. Continued use of our website after any changes indicates your acceptance of the updated policy.

For more details about your rights and responsibilities when using our site, please review our Terms of Use page. By continuing to access MyFragranceStore.com after reading both the Privacy Policy and Terms of Use, you agree to be bound by both.

California Residents

We comply with all applicable privacy laws under the State of California. In accordance with the California Consumer Privacy Act (CCPA) and related laws, we disclose whether categories of personal information are collected, shared, “sold,” or disclosed for a “business purpose.” Information we may collect includes your name, address, phone number, items purchased, prices paid, order dates, shipment tracking numbers, carrier information, and payment method. This list is comprehensive and may describe data we collect in general, not necessarily data about you individually.

California residents may request information about how their data is shared with third parties or affiliates for marketing purposes. To make such a request, please contact our customer service team at service@myfragrancestore.com.

If you are a customer and wish to access or request deletion of your personal information, you may email or call us. All requests are subject to applicable legal limitations, and we do not discriminate against California residents who exercise their privacy rights.

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To process any access or deletion request, we must verify your identity to ensure the request is legitimate. We may contact you by phone or email for verification. Depending on the nature of your request, we may ask for identifying information such as your name, email address, or phone number used in your account, or recent purchase details.

You may also appoint an authorized agent to submit a request on your behalf. To do so, you must (1) provide your agent with signed, written authorization, and (2) verify your identity directly with us. We may deny any request from an agent who cannot provide proof of authorization or verification. This process is designed to protect your privacy.

If you are an authorized agent acting on behalf of a customer, please contact us for instructions on how to be recognized as such, in accordance with California privacy regulations.